Avery Dennison, a leader in pressure-sensitive, functional materials, branding, weaving, and labelling solutions for the apparel market, has joined hands with SoftWear Automation, a revolutionary sewing technologies company. They plan to help apparel manufacturers create a fully-digital supply chain that enables speed in the manufacture of textile products.

Through this partnership, Avery Dennison is leading a transformative change in the apparel industry, ushering in innovation that is in keeping with the company’s history of pushing boundaries to create positive change across the supply chain.

Automating and simplifying production processes is key for speed to market and new levels of customisation, which are increasingly in demand by consumers. The success of fast fashion retailers is a testament to growing consumer expectation for more choices, at rates greater than ever before.

Michael Colarossi, vice president of innovation, product line management and sustainability at Avery Dennison said, “At Avery Dennison, we recognise that the apparel industry is changing. As consumers continue to demand fast, customised solutions, the apparel industry is challenged to respond. Innovation is in our DNA, and this partnership, combined with our expertise and unique position in the value chain, is part of our broader strategy to help factories and brands get their customers the products they want, when they want it.”

Avery Dennison’s capabilities in branding, labelling and RFID, combined with SoftWear Automation’s autonomous sewing worklines, enable digitalisation and automation within the apparel and textile supply chain to accelerate this progression.

SoftWear Automation’s revolutionary digital t-shirt SEWBOT Workline, is a fully autonomous, single operator system that produces one complete t-shirt every 22 seconds – twice as fast as manual sewing. Digitising the production portion of the supply chain presents exciting new opportunities for manufacturers and suppliers. (GK)

Fibre2Fashion News Desk – India

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