DMR group has launched the Trend Lab project as a natural evolution of the asset of data and reports that are processed daily through web, social, and print channels for over 400 clients included in the company’s portfolio. DMR is the leading media monitoring and analysis firm for the luxury markets with over 400 customers worldwide, headquartered in Italy.

DMR Trend Lab is a hub of ideas and in-depth analysis that follows the company’s objective to share its know-how with a broader audience, in order to foster an inclusive exchange and dialogue on the present and future of the industry, the company said in media statement.

The extended data volume and the exact precision of the metrics produced by DMR, combined with endless possibilities of evaluation of specific issues and trends, now also act as a space for ongoing connection and conversation. Trend Lab’s activity will further expand the group’s analytical horizons providing new inspirations and viewpoints for opinion leaders, business professionals, and journalists from diverse publishing houses, DMR said.

The periodical reports developed by the Trend Lab team cover a variety of luxury and lifestyle sectors from fashion to entertainment. Most recent trend reports include an investigation of the main beauty ambassadors in Asia, the analysis of the impact generated by International Women’s Day 2021 on social media, and the quantification of the digital engagement reached by the 71st edition of the Sanremo Festival.

“Our approach of proximity and support to the system aims at amplifying the quality and value of our analytics tools with a key focus on the current drivers of business and marketing trends and strategies. The direct interaction with other industry representatives and players is a further step to promote extended information and share useful data to help understand the increasingly fast-paced and dynamic evolution of the global market,” Vincenzo di Sarli, founder of DMR group said in a press release.

Starting in April 2021, DMR Trend Lab will release the thematic reports, on a monthly basis, to a national and international mailing list for editorial use.

Fibre2Fashion News Desk (GK)

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