Jesta, a leader in integrated ERP and unified commerce solutions for wholesalers and omni-channel retailers, has expanded its state-of-the-art Vision CRM product with the release of its latest version. Vision CRM builds on Jesta’s industry-leading vision analytics solution, which provides agile and actionable insights on customers across all channels.

The extended Vision CRM delivers powerful, interactive, visual analytics via multiple award-winning, UI/UX-optimised dashboards. Pre-built dashboards are easily configurable and come with several pre-crunched customer segments that enable fast, immediate, out-of-the-box analysis. The segments are based on industry-standard criteria including recency, frequency, and monetary measures. Filters can be selected for deeper individual shopper insights, channels frequented, total number of orders, products ordered/returned, average order value, average price point, and top categories shopped are invaluable additional metrics, according to Jesta.

Vision CRM also gives businesses the ability to create, edit and refine advanced, cross-channel, enterprise-specific customer segments based on user-defined parameters: demographics, product specifications, past/predicted shopping behaviour and customer lifetime value. The segments are visible across all of Jesta’s unified commerce solutions including Vision POS Store and can be seamlessly pushed to other point of sale-enabled systems for the creation of personalised data-driven promotions that boost customer engagement/reengagement. Segments can also be imported into a business’s preferred marketing automation platform for strategic, value-added campaigns.

Jesta’s Vision CRM also features robust at-a-glance visuals of a business’s enterprise-wide performance. Colour-coded snapshots quickly communicate which sites, departments, products and more are receiving the most sales at any given time. Histograms that display enterprise-wide customer retention and acquisition metrics are other actionable metrics that businesses can leverage to better connect with customers and bring inactive ones back.

“Jesta’s Vision CRM is a one-stop, customer experience management platform for enterprises in a multichannel retail environment. By offering a 360-degree view of each and every customer journey across all shopping channels, we’ve leveraged best-of-breed technologies to give retailers advanced abilities to drive personalised promotions, memberships and other shopper incentives that give customers real value,” Arvind Gupta, president of Jesta said.

Fibre2Fashion News Desk (GK)

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