Japan based KDDI Corporation has announced that it has invested in US based Mad Street Den Inc. (MSD) through KDDI Open Innovation Fund 2, managed by Global Brain. MSD provides ‘Vue.AI’, a one-stop artificial intelligence and image recognition platform, to apparel retailers who are experiencing operational changes due to a rapid increase in e-commerce.

Vue.AI offers products such as data classification/catalogue data management including AI-based automated data-tagging with attributes, titles, descriptions, drastically improving product discovery and searchability, reducing operational costs and the time required to digitise a product and go to market. The solution also makes it easier to eliminate redundancy in the catalogue and provide a singular view into the entire inventory. Its marquee product is a cutting-edge human model generator which is an AI-based product generating garment-to-model images, predicting how the garment fits.

Vue.AI's algorithms also analyse the extracted catalogue data with user behaviour and help the retailers' marketing/product/cataloguing teams not only to automate their processes and reduce costs but also to drive conversions and to increase revenues. With the solution, fashion brands can provide their customers with a great user experience in online shopping, such as good retrieval accuracy or ‘AI stylist’ which is an AI-based styling and outfitting solution.

“At KDDI, we are a company that continues to provide excitement as we move forward with the integration of telecommunications and life design. By investing in venture companies that can deploy services on a global scale, we help generate new business to create new customer experience value,” said the company in a press release. (KD)

Fibre2Fashion News Desk – India

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