Sweaty Betty, a British retailer specialising in women’s activewear has successfully implemented and gone live with PTC FlexPLM, the market-leading retail product lifecycle management (PLM) solution. Headquartered in London, Sweaty Betty is a leading design-driven activewear brand. PTC leads the PLM industry for retail, footwear, and apparel.

Due to significant business growth and the increased demand for athleisure from consumers, Sweaty Betty realised they needed a proven and cloud-based PLM solution in order to provide users across merchandising, design and buying, as well as global suppliers, with access to a single version of the truth in relation to product data and key development processes, according to a press release by PTC.

PTC FlexPLM was implemented during the Covid-19 pandemic remotely and swiftly by ITC Infotech, one of PTC’s valued services partners, reducing total cost of ownership and resource impact on the internal IT department. Furthermore, the FlexPLM solution will be used to support Sweaty Betty’s growing ecommerce operations during COVID-19, PTC said in a media statement.

“After a thorough evaluation of several PLM providers we selected PTC FlexPLM. We wanted to put in place a secure online solution that would allow our product teams to standardise business processes and data sharing both internally and externally, and enable them to automate, control and organise all change requests, plans and actual changes to the product in real time. Fundamentally, we needed a solution that would tell us where the product is at each stage of its lifecycle. We required a solution that could inform planning for future seasons, help us track our product during its development lifecycle and improve automation. Reducing duplicate data entry and human error was of high importance,” Jemma Cassidy, chief product officer at Sweaty Betty said.

“We are delighted that Sweaty Betty has successfully gone live with FlexPLM in such a short space of time, and so efficiently thanks to ITC, despite the challenges of COVID-19. Sweaty Betty is such an exciting and innovative company and is highly focused on providing its customers with the best products and experience; a business characteristic that we share. We look forward to working with this iconic brand in further streamlining its product development and supporting its digital operations,” Bill Brewster, senior vice president and general manager of PTC’s retail business unit said.

Fibre2Fashion News Desk (GK)

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