Syte has been named as a SAP innovation partner. SAP will use Syte’s Visual AI to offer retailers advanced personalisation capabilities for shoppers and to assist in quantifying and leveraging the impact of influencer marketing on retail’s bottom line. Syte is a Visual AI technology provider that empowers retailers to deliver to individual shoppers.

Syte has risen as a leader in the Visual AI market due to its superior accuracy and impressive list of retail clients, which includes Farfetch, Tommy Hilfiger, Marks & Spencer, and Zalando. Currently, Syte uses Visual AI technology to power visual search, product recommendations, deep product tagging, and more, in order to help retailers stay relevant in the fast-evolving retail industry, according to Syte.

The promise of Visual AI-powered solutions is clearly not falling on deaf ears. At the most recent National Retail Federation (NRF) conference, Syte drew crowds when they showcased their Smart Mirror technology at the SAP booth, allowing users to automatically see similar and complementary clothing items to what they were wearing. As retail continues to innovate at lightning speed, partnerships like these present huge opportunities, allowing scalable adoption of some of the world’s most innovative technology.

“To add SAP to our list of partners is an incredible accomplishment for Syte. SAP’s eagerness to innovate will allow us to apply our technology to solve some of retail’s strongest pain points,” Ofer Fryman, Syte’s CEO and co-founder said.

Fibre2Fashion News Desk (GK)

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