Continuing to invest in its relationships with specialty retailers, Tecnica group North America has announced the addition of NuOrder’s collaborative buying platform. NuOrder is the leading wholesale e-commerce platform. Tecnica is a global leader in outdoor footwear and ski equipment and its portfolio includes some of the most famous brands in the sector.

Blizzard, Nordica, and Tecnica will use the platform to streamline the product research, buying, and order management process for outdoor specialty retailers. NuOrder is heavily used in the apparel and outdoor industry, with companies such as Arc’teryx, Filson, and Hestra, using the platform.

Tecnica North America brands will be able to manage their entire sales process through the NuOrder platform, which includes the presentation of digital line-sheets, catalogues, and virtual showrooms for a more dynamic and rich shopping experience. Retailers will be able to shop products, place orders and browse live inventory for a more streamlined buying experience, according to a press release by Tecnica.

“Our partnership with NuOrder reinforces our commitment to our retailers as well as our sales teams. This coming winter, we are excited to create an enhanced level of connectivity with our retailers to make the buying experience easy, effective and highly collaborative. Investing and implementing NuOrder is another way for us to show our specialty retail partners how important they are to us and the industry as a whole. The new platform will provide a consistent level of access to our brands through every stage of the buying process, building even greater trust and confidence in our relationship,” president and CEO of Tecnica group North America, Chris Licata said.

“We are excited to work with Tecnica who, like NuOrder, is committed to driving innovation in the ski and snow industry with a laser focus of delivering meaningful value to retailers of all sizes. In these times, everybody needs easier, faster and smarter ways to sell and buy so that the right decisions can be made to improve retail sell-through with consumers,” Olivia Skuza, co-founder of NuOrder said.

Fibre2Fashion News Desk (GK)

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