New Look has chosen Manhattan Active Omni as part of a strategic move that aims to make the retailer more nimble, agile and responsive to fast-paced and ever-changing consumer expectations. New Look is a leading fashion retailer with over 450 stores operating in the value segment of the clothing and footwear market in the UK and Republic of Ireland.

The Manhattan Active Omni suite, with its market-leading order management system, will provide New Look with a single view of inventory across all customer touchpoints, enabling the brand to maximise full price sales by surfacing inventory availability across all channels. It will also enhance existing store capabilities, allowing for added omnichannel functionality such as store fulfilment, the company said in a media statement.

The New Look story began in 1969 as a single store in Taunton and the company has since grown to become one of the UK’s leading fashion brands. The omnichannel retailer now serves customers through its 450+ stores in the UK and Ireland, and its website that ships to 66 countries worldwide.

“In our stores and online, we aim to bring the New Look brand to life and create a fun, accessible shopping experience for our customers. Working with Manhattan Active Omni will provide the technology foundation, to allow us to constantly review our fulfilment network and realign it accordingly, matching the ever-changing needs of our customers. Whether it’s our online offering which has hundreds of new lines added every week, home delivery, order in-store, or Click & Collect, Manhattan Active Omni will enable New Look to constantly innovate and to deliver a seamless brand experience for our customers, be that in-store, online, in-app or even across social media,” Tristan Holiday, logistics director at New Look, said in a media statement.

“While shopping habits and trends may have changed in recent times, the reputation of New Look as a leading, British fashion brand has remained constant. Manhattan Associates’ order management system will enable New Look to integrate to more stock sources and marketplaces, increase visibility of inventory, ship products faster and more profitably from stores and warehouses and offer its customers more of what they want, when and how they want to receive it,” Craig Summers, managing director at Manhattan Associates UK&I, said.

Fibre2Fashion News Desk (GK)

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