Lectra, the technological partner for companies using fabrics and leather, has unveiled its latest cutting room 4.0 at the recently held ‘Fashion Goes Digital’ fashion event. The event, which was held at Lectra’s International Advanced Technology Centre (IATC) in France, drew global industry stakeholders and experts to discuss digitalisation in fashion.

While the topic of digitalisation served as a backdrop for the event, there was a recurring theme at the forefront: fashion companies need Industry 4.0 technology and support in order to be more precise in meeting the evolving needs of their digitally savvy consumers.

Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batches orders and shorter lead times.

Nick Chiarelli, client partner of Foresight Factory, shed light on new business opportunities for fashion, Nora Kühner, founder of Nora Kühner fashion design consulting, used her designer perspective to decode the digital future of product development, and Fabrizio Fantini, founder of Evo Pricing, showed participants how machine learning could help fashion companies predict consumer demand and avoid waste.

Waruna Tennakoon, general manager of group cutting, Brandix, and Ajith Perera general manager of Mathliya Plant, MAS Kreeda, also shared their Lectra customer experience. Based in Sri Lanka, both companies have established themselves as the country’s largest apparel exporters, with Brandix specialising in producing intimate and activewear, and MAS Kreeda in sportswear.

Céline Choussy Bedouet, chief marketing and communications officer, Lectra said, “We have unveiled our strategy last year where we have identified Industry 4.0 and digitalisation as our key drivers. Our goal for this event is to show that we are, indeed, living and breathing Industry 4.0 and we do have what it takes to help our customers succeed in this era. Our latest cutting room 4.0 shows that we are not just talking about the future of fashion anymore, we are living in it right now as we speak.” (GK)

Fibre2Fashion News Desk – India

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