French fashion firm American Vintage recently announced banning use of angora wool from all future collections. The decision followed years of pressure from animal activists, the UK branch of the People for Ethical Treatment of Animals (PETA) said on its website. PETA claimed applying pressure on the company for over two years to make it ditch angora wool.

American Vintage joins more than 400 brands and retailers in ditching the material. These include H&M, Mango, Gucci, The Kooples, Calvin Klein and Lacoste.

According to PETA, it has exposed angora farms in China that ‘claim to offer animal welfare guarantees to companies like American Vintage’. The charity said its investigators found that rabbits spend their lives in filthy cages, with no enrichment or veterinary care. It said the rabbits are only let out to be subjected to violent plucking, during which they scream in terror and agony and their soft hair is torn out by the fistful. Finally, the animals are slaughtered.

PETA director of corporate projects Yvonne Taylor said: “For every angora garment, rabbits are tormented when their fur is painfully torn from their bodies before they end up at the slaughterhouse. We are delighted that American Vintage has made this compassionate decision and urge all other retailers to follow suit.”

Fibre2Fashion News Desk (DS)

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