Knitwear apparel exporters from the Tiruppur cluster are keen on developing and marketing wool-based products, considering that there is a huge potential for them in the global market, according to The Woolmark Company. The company recently conducted a secondary level workshop to impart knowledge about merino wool to exporters and manufacturers.

The Woolmark Company had also conducted a workshop in Tiruppur on the natural properties of merino wool in June last year. A few companies from the cluster had also developed garment samples using the wool, said Arti Gudal, country manager, The Woolmark Company in a press release.

Gudal, who visited Tiruppur for the secondary level workshop, also said that South India is a crucial market for Woolmark as it has rapidly grown in the readymade knitted garment sector. The aim of Woolmark behind organising the workshop was to promote merino wool as a fibre to manufacturers in the region.

Gudal added that the joint efforts by the company and exporters from Tiruppur will help produce and position Merino wool garments in a different light, and drive consumption locally as well as globally. Merino wool can be used in the production of sportswear, casuals, T-shirts and more, apart from sweaters, which can be used in both cool and hot climatic conditions.

Raja Shanmugham, president of Tiruppur Exporters' Association (TEA) said that wool products can be a good option for diversifying the products of the industry. (KD)

Fibre2Fashion News Desk – India

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