To enhance and promote sustainable development on a global level, well-known designers like Rina Dhaka, Sahil Kochhar, Shalini James and Samant Chauhan showed an array of fluid garments from Liva eco at India's first Green Heart Fashion Show. At the ongoing Lotus Make-up India Fashion Week, the show reconciled sustainability with the fashion industry.

The collection presented at the fashion event supported by Liva and Fashion Design Council of India’s (FDCI), shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.

The green show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection

“The mission was to showcase a series of collection featuring designers championing sustainability and eco-friendly fashion practices. Liva has taken this step of associating with FDCI to support responsible fashion across the value chain,” said Rajeev Gopal, global chief sales and marketing officer, Birla Cellulose on Liva’s association with FDCI. “With textiles consumptions increasing by the hour and the emergence of fast fashion, the industry at large must realise the need for sustainability to save the future," he further added.

“FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with Liva as our associate sponsor, as we share a common ideology,” says FDCI president Sunil Sethi. (RR)

Fibre2Fashion News Desk – India

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