Sunrise Bumi Textiles, one of the world's leading quality yarn manufacturers, is trying to develop new value added products (VAPs) to improve profitability, according to a top official from the company. He added that selling commodity products is a challenge because costs are increasing and raw material price fluctuations are also quite high.

The Indian yarn industry falls behind when it comes to research and innovation as the mindset of just reducing costs instead of improving quality and innovating needs to change, making way for new thinking with more focus on quality. This mindset is changing as there is no other option, said Sunrise Bumi Textiles’ senior vice-president (works), Naresh Saneja, while speaking to Fibre2Fashion.

The Indonesia based company’s share of rayon and blends is 13 per cent in Aditya Birla group units (Aditya Birla Yarns). It started with an initial capacity of 17,280 spindles and has now scaled up to 86,688 spindles. The company exports globally and has a share of 35 per cent in the domestic and 65 per cent in the export markets.

Talking about Sunrise Bumi’s USP in comparison with the big players, Saneja said, “We always try for high-end applications and we have all three kind of technologies like ring-spun, open-end as well as vortex. In addition to poly/viscose blends we also produce rayon/cotton blends.”

The company plans to convert its maximum production to the value added range in the near future. (KD)

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Fibre2Fashion News Desk – India

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