Liva, the new age fabric brand from Birla Cellulose participated in 17th edition of Yarnex which was held in Ludhiana from December 20-22, 2019. Being one of the most successful textile fairs in Ludhiana, the show witnessed 5400 visitors and participation of 90 exhibitors. It was a huge platform to connect with textile value chain across north India region.

Liva along with its reputed LAPF partners showcased innovative products in knits, women’s woven wear and stoles. The Liva Pavillion witnessed participation from leading LAPF partners Krishna Textile Process, Feather Soft, Galaxy Stoles & Alla Moda Knitwear. These partners presented the latest innovative fabric collections in Birla Spunshades and Birla Modal fibre. The brand received a positive feedback on the initiative of enriching customers with new products knowledge along with support to players in industry to grow with Liva. The LAPF partners also secured great business leads from the exhibitions.

Liva, from the Aditya Birla Group, is a fluid fabric that drapes flawlessly and adds a beautiful flow to the garment. It’s a high-quality fabric made using nature-based fibres that gives one the freedom to move with ease. It is breathable, lightweight, 100 per cent natural and eco-friendly. Liva is for the women of today, women who are confident, independent, progressive and fashionable. The brand’s most recent launch is their eco-enhanced version of the fabric, named Liva Eco, made of wood pulp sourced from FSC certified forests.

Fibre2Fashion News Desk (PC)

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