Levi Strauss & Co. (LS&Co.) has announced the reopening of its Levi's store at popular mall CentralWorld, in Bangkok, Thailand. At 364 sqm, the expanded store is now the largest Levi's store in Southeast Asia, marking yet another milestone in LS&Co.'s footprint within the region. It also represents LS&Co.'s focus on its direct-to-consumer strategy as the company continues to grow its fleet of fully owned-and-operated stores across key locations in the country.

Nestled in the heart of Bangkok's shopping mall district Chidlom, the Levi's NextGen Indigo store will offer consumers an elevated shopping experience that brings together style and originality, through a broad selection of products and customization offerings. Appreciating that originality and self-expression are important considerations to Thai shoppers, especially youths, the store boasts the country's second Levi's Tailor Shop which unlocks a range of personalization options. Helmed by skilled tailoring professionals, the Tailor Shop is an alteration, restoration and customization station where shoppers have the opportunity to make their Levi's apparel truly their own through embroidery, patches, pins, fabric paneling, and more.

To offer the fullest expression of the Levi's brand, the store will house an extensive product assortment across all collections including seasonal exclusives. This also includes collaborations with key cultural figures. To mark the occasion, a limited-edition collection designed in collaboration with Sundae Kids, a rising generation of Thai artists known for their unique and vibrant designs, will exclusively be available on the day of the store opening.

"Thailand is an important strategic market for Levi Strauss & Co. within Southeast Asia, and Bangkok is one of the world's most popular destinations for international tourists," said Sameer Koul, General Manager for Southeast Asia and Country Manager for Thailand, Levi Strauss & Co. "Levi's CentralWorld store opens as our largest store in Southeast Asia to date, and represents our commitment to this dynamic market as we continue to build deeper direct connections with both local and international shoppers in Thailand."

"We always strive to deliver immersive experiences that resonate with consumers, right where they shop. By bringing the fullest expression of our brand to their doorstep, we hope to cultivate lifelong denim fans in Thailand – and the wider Southeast Asia region."

The newly renovated Levi's CentralWorld store officially opened on April 8, 2024. It is located on the second floor of the mall, in the Beacon Zone.

Fibre2Fashion News Desk (RM)

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