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Japanese brand Uniqlo teams up with Swedish athletes for new line

16 May '24

2 min read

Japanese firm Uniqlo teams up with Swedish athletes for new line

Pic: Fast Retailing

Insights

UNIQLO will unveil its UNIQLO x SWEDEN ATHLETE Collection on June 3, 2024, across 9 stores.
Developed with 'UNIQLO TEAM SWEDEN', the collection merges high-performance fabrics like DRY EX and AIRism with sleek, city-inspired designs.
Tested in extreme weather simulations, the range offers functionality and urban sophistication, tailored for both competitive sports.

Global apparel retailer UNIQLO announces that its UNIQLO x SWEDEN ATHLETE Collection will debut at 9 stores on Monday, June 3. Themed The High-Performance Simplicity of LifeWear, this special summer 2024 range was developed in close collaboration with the elite Swedish athletes of "UNIQLO TEAM SWEDEN". The collection seamlessly blends outstanding functionality with sophisticated styling for use in sporting competition, or on city streets.

Exceptionally functional for performance excellence

The lineup showcases high-performance UNIQLO fabrics to enhance performance. These include fast-drying DRY EX, Ultra Stretch that stretches freely vertically and horizontally, AIRism that swiftly wicks away sweat to maintain comfort, and UV Protection. Extensive testing at the Weather Simulation Chamber at UNIQLO's Ariake headquarters replicated summer temperatures and humidity to optimize comfort. Improvements included mesh cutouts and ventilation holes in areas prone to intense perspiration. Reflector logos on items denote their links to the collaborating athletes.

Sophisticated styling to suit glamorous cityscapes

The simple, yet, refined designs testify to extensive athlete feedback, infusing functional beauty into everyday wear. Anchored in a sophisticated navy hue, the color scheme exudes understated elegance. Silhouettes strike the perfect balance between comfort and mobility, while stand-up collars elevate neckline aesthetics. Bonded pants hems eliminate visible stitching.