Nike has announced senior leadership changes that will continue to build on its strong momentum and underscore Nike’s commitment to product innovation, serving athletes and unrivaled brand storytelling while driving deeper integration across the business.

Heidi O’Neill, the current president of consumer and marketplace, will become the president of consumer, product and brand, Craig Williams, the current president of Jordan Brand, will become the president of geographies and marketplace and Matthew Friend, EVP and chief financial officer, will expand his responsibilities to include procurement, global places and services and demand and supply management.

“We’re driving even greater focus and integration across our business and teams through these changes, doubling down on what Nike does best: seamlessly serving athletes with compelling product,” said John Donahoe, president and CEO, Nike “Our brand momentum is strong, our innovation pipeline is unmatched, and our strategy is working. What continues to be clear is that there’s so much more potential ahead of us.”

“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,” said Donahoe.

Aligning against its next chapter of growth, O’Neill will lead Nike’s global product engine and fully integrate its brand marketing storytelling to build deep relationships and engagement with the brand. Both global brand marketing and global sports marketing will also report to O’Neill.

Williams will lead Nike’s four geographies and marketplace across its direct and wholesale business. In addition, Williams will lead Nike’s supply chain and logistics. Williams joined Nike. in 2019 as president, Jordan Brand. During this period, Williams has led Jordan Brand through unprecedented growth -- doubling revenue in the last four years, becoming the second-largest footwear brand in the United States.

Fibre2Fashion News Desk (RR)

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