Menswear brand Celio has been awarded as one of the most promising brands at the prestigious ‘The Economic Times Promising Brands' for 2017-18. In continuation of its best brands series, ‘The Economic Times Promising Brands of 2017-18’ is a new initiative to recognise and award some of the most promising brands. Celio is the number 1 menswear brand in India.

The platform aims at highlighting brands, which have stood firm in the winds of globalisation and have truly become a part of our popular culture and day to day lives. The brands are shortlisted through ‘Consumers Evaluation’ based on a variety of parameters including innovation, brand awareness, consumer satisfaction, advocacy, etc.

Taking from its European roots, Celio offers a complete wardrobe of effortless fashion for today’s active and urban men through four fashion lines - essentials, casual, denim and smart – including shoes and accessories. The brand brings in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.

Being one of the fastest adaptors of changing trends, Celio has seen a tremendous growth in the Indian market. Over the years, Celio has also innovated in several diverse aspects directed at building a better business as well as creating a more socially accountable organisation like ethical sourcing and their eco-friendly range of ‘Go Green’ denims.

"The fashion apparel business in India is at an exciting phase. We as a brand are playing on our strengths and offering a well curated international product range which is quite differentiated and resonates strongly with the Indian consumers. We have stepped up our engagement with the consumers through an interesting mix of traditional & new age media while retaining the French heritage and values of the brand. We would continue to invest in building a stronger brand, build a winning team and elevate the consumer shopping experience across channels," said Satyen Momaya, CEO, Celio Future Fashion Pvt. Ltd. India. (RR)

Fibre2Fashion News Desk – India

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