Kasturi Cotton program revives India's historic cotton legacy

Cotton has been a cornerstone of India's agricultural heritage for thousands of years. To restore and celebrate this heritage, the Government of India, in collaboration with the Cotton Corporation of India and TEXPROCIL, announced the launch of the Kasturi Cotton program.

The program aims to elevate Indian cotton to new heights of global excellence, with a vision to establish a brand synonymous with unparalleled quality. This ambitious undertaking has brought together stakeholders across the cotton industry, from farmers to ginners, fostering adoption of best practices for enhanced yield, quality, and production.

Through a series of intensive workshops and seminars, Kasturi Cotton has empowered farmers and ginners with the knowledge to follow key practices of sowing, picking, storage and transportation. The program highlights the benefits of these practices, resulting in a milestone achievement: the production of 50,000 and more Kasturi-certified cotton bales.

These premium bales boast superior quality, characterized by reduced thrash and moisture content, making it the preferred choice for spinners seeking increased output and profitability. Certified by Kasturi, these bales have garnered significant demand in the market, marking a pivotal step towards restoring the trust in the finest quality of Indian cotton.

Kasturi Cotton certification promises a trusted ecosystem where stakeholders can rely on the exceptional qualities of softness, lustre, strength, and purity for their products. This achievement highlights a commitment to showcasing the excellence of Indian cotton on the global stage.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)