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Danish retailer Bestseller introduces Circular Design Guide
20 Jan 22 1 min read
Denmark-based fashion company Bestseller has introduced its Circular Design Guide – a guide for all designers and product developers across brands on how to create a circular garment. For all upcoming circular collections, Bestseller’s designers and product developers will use the new guide as their decisions are critical for making garments circular.
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With an ambition of becoming Circular by Design, it is the company’s belief that designing for circularity will be a central pillar in a more sustainable future for the fashion industry, Bestseller said in a media release.
For Bestseller, this means considering all decisions made at each stage of the value cycle – from raw materials and production, to use and recycling. All decisions taken by designers and product developers are critical for how a garment can become circular, as each decision impacts all other phases positively or negatively.
Fibre2Fashion News Desk (KD)
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