US-based Aglet, developer of a sneaker- and culture-focused, spatial commerce experience, has completed a seed financing of an additional $4.5 million, months after closing its pre-seed extension. Aglet has raised $7 million since its 2019 inception. The round was led by Sapphire Sport with participation from existing investors Lakestar Ventures and Forecast Ventures.

Notable angels Matt Miesnieks, Nate Mitchell, co-founder of Oculus and Mountaintop Studios, and Greg Castle of Anorak Ventures also participated in the round.

“We seek to be the ‘metaverse for commerce’ where online and offline consumption experiences fuse together into something magical, fun and new. Aglet has built the platform for existing brands to plug into our experience, as well as for the next generation of creators to design virtual streetwear and brands. Our vision is to give them their own virtual retail shop in the gaming world and bring their designs into reality. ‘The street’ is now a virtual street,” Aglet co-founder and chief executive officer Ryan Mullins said in a press release.

Aglet has assembled a team of industry veterans from Riot Games, Jordan Brand and Adidas, among others. Since launch, collaborations with innovative companies like Stadium Goods and Gucci have been announced that connect virtual and physical product.

Fibre2Fashion News Desk (DS)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.