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Aurora re-invents wall coverings with scenic expressions
16 Jul 20 3 min read
After extensive development and independent testing, Aurora, a US-based leader in coating and dyeing, has announced the launch of new high-performance family of fabric wall coverings, Scenic Expressions, with the introduction of Scenic Expressions Taffeta (an adhesive peel & stick product) and Scenic Expressions Taffeta Paste (which is paste-applied).
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Scenic Expressions Taffeta offers a unique combination of beauty, durability, ease of installation and superior printability. Finished with Aurora’s proprietary “Expressions” coating technology, Scenic Expressions has been engineered to provide superior image quality, colour output and colour gamut on today’s latest generation Latex, Solvent/Eco-solvent, and UV printers. The heavier weight fabrics used to make Scenic Expressions are more opaque, dimensionally-stable, and robust than other wall covering products on the market. It is also easier to print and install.
Overall, Scenic Expressions is a leg up on other, comparable products and hands down, delivers a more attractive end product than wall coverings made from PVC or Vinyl. In addition, Scenic Expressions Taffeta is made from 100 per cent polyester, which means it’s PVC free.
Wall graphics printed on Scenic Expressions Taffeta have a vivid image that is neither too shiny nor too matte. Scenic Expressions Taffeta is also 90 per cent heavier and 80 per cent thicker than the competition, making it much easier to apply and remove. It also does a better job masking wall imperfections than lighter, less opaque fabric wall products. Overall, Scenic Expressions has a richer look and feel than comparable fabric products on the market, based on both independent and internal testing.
The Scenic Expressions Taffeta peel & stick product is coated with an easy-to-apply, easy-to-remove repositionable adhesive that eliminates peeling, shrinkage, curling and wrinkling during installation. A paste-applied version is also available.
Designed for installation in both residential and commercial settings, Scenic Expressions Taffeta meets the key criteria for ASTM F793 Durability Type II. This means it can be used in heavy traffic commercial settings, including nursing homes and hospitals, without worry. This product also has an ASTM E84 Class A Fire Rating.
“Aurora’s product development team has worked tirelessly to develop a next-generation, digitally-printable family of textile wall covering solutions, which we have branded Scenic Expressions,” Mark Shaneyfelt, director of sales & marketing at Aurora, said in a press release.
“These products offer all the benefits of a 100 per cent fabric material combined with Aurora’s industry-best “Expressions” coating technology. With the introduction of this product line, users need not sacrifice printability or print output when selecting a textile-based wall covering solution over a PVC or vinyl material,” Shaneyfelt said.
Fibre2Fashion News Desk (JL)
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