Belgium-based fashion brand C&A has launched a new spring/summer 2023 collection made with Recover, a high-quality recycled cotton fibre produced from textile waste. The collection is the result of the 4-year strategic partnership established by the two companies last year, which aims to place recycled cotton as the core ingredient of a more sustainable fashion industry.

Comprised of youthful wardrobe staples in seven styles, including floral basic tees, laced vests, and spaghetti-strap crop tops, each piece contains 20 per cent Recover recycled cotton fibre, and can be bought in stores across Europe or online, C&A and Recover said in a joint press release.

The collection is the latest to come from the long-term collaboration in which both Recover and C&A double down on their commitment to circularity by coupling the use of recycled raw materials with powerful educational messaging.

“Collaborations with global brands such as C&A bring our vision of circular fashion at scale to life, and the necessary demand to make a lasting impact on the industry,” said Alejandro Rana, chief business development officer at Recover.

‘’Harnessing innovation to increase the availability of high-quality recycled materials is an important step towards a circular economy. Our latest collaboration with Recover demonstrates our commitment to connect 7/10 products to a principle of circularity by 2028,” said Suzanne McKenna, chief range and sustainability officer at C&A Europe.

Fibre2Fashion News Desk (NB)

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