Latest data collected by Los Angeles-based wholesale e-commerce platform NuORDER and Informa Markets Fashion show a consecutive uptrend in attendance, high volume of retail-to-brand connections and deep engagement, signaling thriving community connectivity as well as indicators of acceleration in fashion commerce.

A more data-driven approach is a beneficial way forward for both buyers and sellers to connect and conduct business, Informa Markets Fashion discovered.

The data shows that the fashion wholesale sector is adapting, reforming, and recovering as the world moves into 2021. The advanced technology, content expertise and extensive database found in the digital trade event is proving to be a necessary catalyst forward for the wholesale fashion industry.

NuORDER launched several digital marketplaces under Informa Markets Fashions' hero brands in early September. These marketplaces, powered by innovative virtual showroom technology from the NuORDER platform, have re-engaged the fashion trade community and are driving the regrowth of commerce during a critical buying season, according to a NuORDER press release.

Within the first 30 days of Informa Markets Fashion's digital trade event, which launched on September 1st, 55,000 new connections between brands and retailers were made, indicative of the industry's eagerness to jumpstart business following decline stimulated by the pandemic months earlier.

The digital marketplaces of MAGIC, COTERIE, PROJECT, MICAM Americas and CHILDREN'S CLUB collectively showcased 1,100 brands across 1,350 digital showrooms and opened with 15,000 registered qualified retailers.

The event now hosts close to 20,000 retailers from over 78 countries, demonstrating a steady and healthy uptick in new registration since event launch.

With an average thirty-three minutes of time spent in-platform per user, retail buyers are demonstrating deep engagement with the platform's tools and capabilities, like NuORDER's Virtual Showroom, which allows participating brands to showcase and sell products to buyers in a completely customised, immersive, 360-degree experience.

Fibre2Fashion News Desk (DS)

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