Korean sportswear company Fila has announced Han Sohee as its new global brand ambassador starting from September 12. Han Sohee will first be unveiled with the F-Box anniversary campaign in the Fall of 2023. The campaign has been featured in digital elements globally across Fila online and offline channels.

Fila selected Sohee, who has become a fashion icon for this generation, to clearly show her personal style. Through Fila, Sohee will communicate with fans around the world through social media and aligns with Fila’s values, creating a partnership between Fila and Sohee with great synergy.

Sohee’s participation in various campaigns and communication activities in line with Fila’s five-year strategic plan “Winning Together” has given greater momentum to build the company’s image as a “premium lifestyle sports brand.”

Fila has recently released a global brand campaign image with Sohee, where she is wearing the F-Box anniversary collection to commemorate the 50^th anniversary of the F-Box logo. Minimal props were used to keep the focus on the F-Box logo and Sohee. Select styles as featured in the F-Box anniversary campaign will be available globally and can be found on selected Fila e-commerce and offline stores, the company said in a press release.

“It is a great honour to be selected as Fila’s global ambassador and I appreciate the brand’s 112 years of heritage,” said Sohee. “Please look forward to seeing what I will be creating through various projects with Fila.”

“We’re very happy to welcome Han Sohee, an icon for this generation who successfully positioned herself different from others with her own style and mood, as a brand global ambassador,” said a Fila representative. “We plan to propose a new look of the brand through various projects with Sohee, while communicating more closely with customers around the world to solidify our image as a premium lifestyle sports brand.”

Fibre2Fashion News Desk (RR)

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