Junior's Fashion Week (JFW) is set to introduce new Autumn/Winter (A/W) 2018 trends for children in Pune on December 2. The JFW Runway Showcase is bound to scintillate the crowd with awe-inspiring international kidswear brands - US Polo Assn. Kids, Hugo Boss, DKNY, The Children’s Place, Flying Machine Boyzone, Little Mark Jacobs, Timberland and Billie Blush.

An upmarket platform for kids, Junior's Fashion Week showcases crème de la crème of children's apparel, footwear, accessories, décor, and everything else for kids from four to fourteen years. The Runway Showcase is preceded by wholesome workshops which encompass the grooming workshop, the social etiquettes and photography session. The JFW workshops are helmed by eminent celebrity choreographer whose teachings imbue little ones with lifetime learnings of how to make a big difference in this world by grooming their personalities, JFW said in a press release.

With an aim to increase brand awareness, JFW brings the true essence of the brands to the fore. JFW caters to industry heavyweights, emerging brands and stirring new launches. It connects with the audiences on a level which brings numerous benefits to the brands - tangible and intangible. It introduces trends to potential consumers and professionals with the goal of marketing, branding and business generation, the release added.

The Runway showcase aims to extend a market-centric pedestal to the brands in both B2B and B2C landscapes. It renders a commercial glorification to the brands' merchandise or services on and off the Runway. Connecting the target audience to the brand's agenda, arousing likability for the brands' merchandise and setting a niche cum loyal market for the brands is what JFW thrives on. (RR)

Fibre2Fashion News Desk – India

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