Lenzing Group, leading global producer of wood-based specialty fibers, exhibited their trendsetting TENCEL & LENZING ECOVERO fibers for traditional wear applications, at The Lenzing Conclave in Varanasi on 26th April. The event highlighted the latest fiber options that are shaping the future landscape of the regional traditional wear textile industry.

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The weaving industry of Varanasi is renowned across India & the world for its Banarasi sarees produced by the local craftsmen. And in the midst of a textile industry revolution, there's a pressing demand to fuse tradition with innovation, crafting fabrics that are both sustainable and bring more performance features for consumers. During the conclave Lenzing group showcased a range of sarees developed using TENCEL branded lyocell fiber, TENCEL LUXE branded Filament and LENZING ECOVERO specialty viscose fiber, which have been blended with existing popular fibers. These developments bring added benefits of comfort, long lasting softness as well as better sustainability standards to the end products. The innovations received great response from the local weaving community for its potential in conserving regional textiles by making them stay on the forefront of innovations and create future forward traditional wear. Such products by Lenzing have been rapidly picking up in different parts of the country.

Avinash Mane- senior commercial director of AMEA & NEA region, Textiles Business, Lenzing Group on the event said “We express our gratitude to the weaving community in Varanasi for their positive response. At the conclave, we reaffirmed our dedication and commitment in supporting regional textile industries, offering them innovative solutions using TENCEL Lyocell and LENZING ECOVERO fibers. These innovations not only elevate the quality of the traditional textiles but also uphold sustainability values. Our aim is to share the latest global trends with the weaving community and support them in all aspects of innovation from product development to marketing.  Together, we can redefine the future of traditional textiles, ensuring that quality, innovation, and sustainability remain at the forefront of every saree produced.”

The event captivated sparking industry conversations, innovative product display and inspiring stories from the Varanasi weaving community backed by Lenzing fibers. Lenzing group extends heartfelt gratitude to all the attendees for their contribution in the success of the conclave.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)