British fast fashion retailer Quiz recently partnered with fashion personalisation platform True Fit to integrate its True Confidence solution onto Quiz’s e-commerce website. The solution, which supports Quiz’s strategy to enhance the shopping experience, is now available when buying Quiz apparel collections, including the Curve and Petite ranges.

The True Confidence solution uses data collected from Quiz and millions of anonymous shoppers to provide personalised fit ratings and size recommendations based on each consumer’s unique body shape and preferences. This helps customers choose products in the right size for them, reducing friction and disappointment and returns, according to British media reports.

Founded in 1993, Quiz began trading with three stores in Scotland. Today, it has over 250 stores and concessions in most of the major shopping centres and high streets across the United Kingdom and more than 50 franchises in Europe and Asia.

Fibre2Fashion News Desk (DS)

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