Klarna, a Swedish retail bank, payments, and shopping service, has announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. Klarna CSS offers Klarna’s partner retailers across Europe an increased customer reach and budget savings to boost their return on advertising spend and drive traffic from high shopping intent consumers.

The Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products. The CSS programme was created by Google to diversify the search results for Product Listing Ads (PLA). A CSS partner can facilitate the publication of a PLA on Google and is then the link between the advertiser (the retailer) and Google. Unlike competitors, Klarna CSS provides PLA hosting for a small flat monthly fee. By switching to Klarna CSS, retailers can save up to 20 per cent on their cost per click spend by avoiding a fee charged by Google CSS, Klarna said in a media statement.

Klarna will also list a retailer’s product listing inventory on the Klarna comparison shopping web pages to further boost retailer product visibility and customer reach. Klarna’s new CSS is available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the UK, according to Klarna.

“We are extremely excited to launch the Klarna CSS. With this new product, we enable retailers to list their Google PLA more efficiently. Concretely, this means that we offer retailers a more effective and cheaper way to increase their customer reach and convert highly relevant traffic from consumers who are searching for products they want to purchase, thereby maximising merchants’ return on advertising spend. As a growth partner for our retailers, we are thrilled to be launching even more products and services to support their strategy in the near future,” David Sandström, chief marketing officer at Klarna said.

Fibre2Fashion News Desk (GK)

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