US-based medical apparel brand, Jaanuu, has hired two former top-level executives from Nike, as it charts its next stage of growth. Dan Alder, former global head of marketing at Nike, has been appointed chief marketing officer at Jaanuu, and Scott Shepley, an 18 year veteran in global brand marketing at Nike, has joined the company as VP of brand marketing.

As the company prepares to expand its footprint across the globe, Alder and Shepley will be responsible for accelerating Jaanuu’s growth and bolstering a broader customer base. Jaanuu, which is aiming to build on its momentum from last year, saw its revenue triple from 2019 to 2020 and its apparel business more than double in revenue in 2021 to date. The company has raised $23 million from consumer-focused private equity firm Cult Capital, the Nordstrom family, Brian Lee of BAM Ventures, Ron Burkle, and others, Jaanuu said in a press release.

“I am confident that Alder and Shepley will accelerate and build upon our existing growth as we seek to expand Jaanuu’s profile among a wider group of healthcare consumers. We are in a highly fragmented category that has been bought by consumers as a commodity for generations, and in order to build a preeminent brand like Nike, it starts with putting the right people in the right seats. Both Alder and Shepley are unicorn brand marketers, people leaders and vehicles of culture change. We are excited to have them lead Jaanuu to the global iconic brand it can and will become,” co-founder and CEO Shaan Sethi said in a statement.

“At Nike I have studied and witnessed first-hand the endless potential when a brand is directly connected to its consumer. Purpose-driven brands create enormous adoption and retention, and I look forward to partnering with Sethi and the team to create more precision around the brand expression while aggressively driving awareness across the globe,” Alder said.

“Jaanuu is a purpose-driven business with a mission to allow consumers to achieve greatness by performing at one’s best. At Nike we lived and breathed a similar challenger, ‘Just Do It’ mind-set. I look forward to bringing that same competitive spirit to Jaanuu as we continue to gain market share in a very high growth, digital-leaning category,” Shepley said.

Fibre2Fashion News Desk (GK)

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