About You, one of the largest online fashion stores in Europe, has been launched in Luxembourg and now offers Luxembourgers a unique shopping experience with worldwide exclusive collections, the most stylish fashion and lifestyle assortment, and About You’s high service standards.

Luxembourgers can now choose from over 1,50,000 items from around 3,800 brands. These include exclusive collections co-created by international influencers such as Katy Perry, Bella Hadid, Jaime Lorente, Emili Sindlev, Emma Roberts, Dennis Schröder, 'florence by mills' by Millie Bobby Brown, and Kingsley Coman. Furthermore, About You's brand partners also offer their products in Luxembourg.

With free shipping and returns, Luxembourgers have the option to order all items on their wish lists and return any item up to 100 days after purchase. In addition, they benefit from various payment options and a customer service that provides the best possible support before and after the purchase in different languages, the company said in a press release.

"We are very pleased to finally welcome customers from Luxembourg on About You. Along with the most exciting and stylish fashion assortment, we offer them our personalised shopping experience and unparalleled service proposition," said Tarek Müller, co-founder and co-CEO of the About You Group. "To welcome our new customers, we have a 40 per cent discount on almost all items in September."

In the coming weeks, About You will launch collaborations with influencers and partners in Luxembourg. The local social-first marketing approach aims to build a long-term relationship with new customers through relevant and compelling content.