Mobile shopping was the preferred way consumers shopped and paid for items using the Afterpay service in the 2019 holiday season, with nearly 80 per cent of customers using mobile devices for their purchases—a 12 per cent rise from 2018 figures, according to full consumer shopping trends data for the last holiday season released by Australia’s Afterpay Ltd.

The holiday season lasted from November 15 till the end of December 2019.

Sneakers continued to be the favourite item to purchase and wear, specifically with consumers in the United States and the United Kingdom during the holiday season. Additional top sellers among American consumers included influencer-backed cosmetic brands and warm blankets , showing the ease of gifting items that do not require sizing.

The most popular retailers and top selling brands demonstrated strong consumer interest in athleisure, cosmetics and lifestyle brands like Ulta Beauty, Jeffree Star Cosmetics, Urban Outfitters and Nike among others, according to a press release from Afterpay.

American consumers shopped from all across the country with a few key cities like Los Angeles, Chicago, NYC, Houston and Philadelphia flexing holiday budgeting with the Afterpay service. Globally, those cities, as well as London, drove the most shopping volume for Afterpay.

Black Friday was the most popular shopping day of the season globally for customers using the Afterpay service, primarily driven by the compelling holiday sales deals offered by many retailers. The second most popular shopping day was Boxing Day in Australia and New Zealand and Cyber Monday in the United States.

Fibre2Fashion News Desk (DS)

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