ShopRunner, the free two-day shipping and seamless checkout e-commerce network connecting over 100 retailers with millions of consumers, has included Kenneth Cole Productions in its roster of retailers. The company includes four modern lifestyle brands: Kenneth Cole New York, Reaction Kenneth Cole, Unlisted, A Kenneth Cole Production and Gentle Souls.

"Our strategic collaboration with Kenneth Cole furthers our mission of connecting the best shoppers with a diverse selection of the most sought-after brands," said Sam Yagan, CEO of ShopRunner. "We are excited to equip Kenneth Cole with the transformative data insights and premier network tools needed to strengthen their digital presence, so they can attract and retain new customers who expect top-notch online shopping experiences."

Kenneth Cole's reengagement with ShopRunner reflects the modern lifestyle brands' plans to prioritise e-commerce experience and growth this year. ShopRunner enables Kenneth Cole to offer its customers a best-in-class experience and compelling benefits like free two-day shipping and free returns, while also reaching new, attractive customer segments.

"The customer today expects an elevated experience with compelling product choices and services delivered faster and more personal," said TJ Papp, vice president of Consumer Direct at Kenneth Cole Productions. "We are excited to partner with ShopRunner to give our customer a compelling benefit that serves value on their terms and inspires a deeper connection."

In 2018, ShopRunner members spent over $2 billion in the network as the company continued to expand its network and release new products for both retailers and consumers. Strategic initiatives for 2018 and Q1 2019 included the launch of mobile app District, the acquisitions of Spring and Precognitive, and a $40M fundraise. (SV)

Fibre2Fashion News Desk – India

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