Former Adidas Exec launches sustainable streetwear brand Unless in US

08 Sep 21 1 min read

Former executive board member of Adidas Eric Liedtke along with some other former execs from R/GA, Quicksilver and Adidas have launched Unless, a sustainable streetwear brand that features products that harmlessly decompose at the end of their life cycles. The company has taken a no-waste and no-plastic approach for its clothing and other products.

The brand is inspired by the city of Portland. It includes apparel, footwear and accessories, which will be completely plant-based.

“Fashion is arguably the world’s second-largest polluter. And the plastic problem keeps getting worse. With Unless we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear,” Liedtke said in a statement.

Advertisement

“An innovative solution for consumers so they can truly feel as great as they look knowing their choices will have a positive impact on the world,” he added.

The brand’s first collection will be launched in Fall 2021.

Fibre2Fashion News Desk (KD)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.

Latest News

Category Tags

TextileApparel Fashion RetailE-commerce TechnologySustainability View More

Popular News

Textiles
EU Council adopts ecodesign; bans destruction of unsold textile
Textiles
Confidence among Dutch manufacturers improves again: CBS
Textiles
Vietnam’s trade surplus tops $8 bn in Jan-May 2024: GSO
Apparel
Fashion house Burberry launches new flagship store in Hangzhou, China
Retail
Italy’s consumer confidence index up from 95.2 to 96.4 in May: Istat
Textiles
ICE cotton prices surge amid crop concerns & weaker US dollar