Former Adidas Exec launches sustainable streetwear brand Unless in US

The brand is inspired by the city of Portland. It includes apparel, footwear and accessories, which will be completely plant-based.

“Fashion is arguably the world’s second-largest polluter. And the plastic problem keeps getting worse. With Unless we see a real opportunity for change. An opportunity for a better way. A way driven by cutting-edge innovation married with the desirability of streetwear,” Liedtke said in a statement.

“An innovative solution for consumers so they can truly feel as great as they look knowing their choices will have a positive impact on the world,” he added.

The brand’s first collection will be launched in Fall 2021.

Fibre2Fashion News Desk (KD)