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German company Puma launches ftblCulture Fanwear collection
03 Nov 23 1 min read
Insights
- Puma has launched the ftblCulture Fanwear collection in celebration of the upcoming Africa Cup of Nations.
- This unique collection features custom lifestyle apparel inspired by the cultural iconography of various African nations, such as Senegal's lion jaws, Ivory Coast's elephant tusks, Egypt's pyramids, Ghana's textiles, and Morocco's zellige art.
The iconography includes the lion jaws of Senegal, the elephant tusks of Ivory Coast, the pyramids of Egypt, the textiles of Ghana and zellige art of Morocco, the company said in a press release.
The Fanwear collection for each Federation includes a ftblCulture tee, ftblCulture track jacket and pants, ftblCulture hoodie, ftblCulture sleeveless tee, ftblCulture shorts and ftblCulture bucket hat.
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Fibre2Fashion News Desk (RR)
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