Insights
- American Eagle Outfitters has launched its back-to-school campaign featuring the stars of Prime Video's series “The Summer I Turned Pretty”.
- The campaign highlights the versatility of American Eagle's seasonal collection and emphasizes that the brand can take you anywhere.
- The collaboration includes the AE + The Summer I Turned Pretty collection.
American Eagle Outfitters has kicked off the American Eagle (AE) back-to-school season with the brand’s latest campaign, featuring the stars of the Prime Video hit series The Summer I Turned Pretty, Christopher Briney, Gavin Casalegno and Lola Tung. The brand has also debuted the AE + The Summer I Turned Pretty collection, available in stores and online.
“American Eagle has been a favourite back-to-school destination for decades,” Jennifer Foyle, president and executive creative director – AE and Aerie, said in a press release. “This year we are very excited to deliver a collection inspired by the laid back spirit and carefree vibes of The Summer I Turned Pretty and the unmistakable style of the cast. AE continues to be at the forefront of youth culture, so we are thrilled to announce a Prime Video collaboration that offers a new, unique shopping experience, allowing us to connect with our customers’ diverse interests and lifestyles.”
American Eagle Outfitters has launched its back-to-school campaign featuring the stars of Prime Video's series “The Summer I Turned Pretty”.
The campaign highlights the versatility of American Eagle's seasonal collection and emphasizes that the brand can take you anywhere.
The collaboration includes the AE + The Summer I Turned Pretty collection.
“Summer fashion plays such a big role in The Summer I Turned Pretty and we couldn’t be more excited to collaborate with American Eagle to create a collection inspired by the show,” said Jamie Kampel, head of licensing and merchandising at Amazon Studios. “The brand alignment here is spot on and we know fans of the show love AE.”
The brand’s latest campaign can be seen on in-stores and across owned social media including Instagram and TikTok. Additionally, Briney, Casalegno and Tung will showcase the seasonal assortment on their social channels, along with their must-haves from the AE + The Summer I Turned Pretty collection.
Fibre2Fashion News Desk (RR)
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