Maximize your media exposure with our single PR package

German brand Adidas introduces Y-3 KYASU sneaker

29 Nov 23 1 min read

Insights

  • Adidas and Yohji Yamamoto present the Y-3 KYASU sneaker, a minimalist expression debuted at Paris Fashion Week 2023.
  • The design, initially inspired by an Adidas Superstar in concrete, challenges footwear norms with a raw silhouette featuring a rubber shell-toe, exaggerated PU midsole, suede upper, and direct stitching onto the midsole without an insole.
Adidas and Yohji Yamamoto continue to subvert sporting codes with the introduction of the stripped back Y-3 KYASU sneaker. First unveiled on the runway during Yohji Yamamoto’s presentation at Paris Fashion Week in March 2023, the Y-3 KYASU is a raw, minimalist, expression of the intersection between Adidas’ sporting heritage and the Japanese designer’s renegade approach.

Beginning as an attempt by the Y-3 design team to create a shoe that resembled an Adidas Superstar cast in concrete, the Y-3 KYASU, seeks to challenge the conventions of footwear design. The boundary-pushing silhouette itself features a decidedly minimal construction comprising only a rubber shell-toe, an exaggerated PU midsole, a suede upper, and laces. Lacking an insole or strobel, the upper is stitched directly onto the soft, lightweight, midsole, for a stark and brutal yet expressive look, the company said in a press release.

With an entirely collapsible upper and due to its thick, brick-esque outsole, the Y-3 KYASU can be stood vertically – offering a striking silhouette that viscerally encapsulates Yohji’s avant-garde design vision.

Advertisement

Fibre2Fashion News Desk (RR)

Disclaimer - All News/Articles items are subject to copyright and no article either in full or part may be reproduced in any form without permission from Fibre2Fashion Pvt. Ltd.