Germany's Puma & BMW M Motorsport unveil art car capsule collection
15 Dec 23 15 min read
Insights
- Puma and BMW M Motorsport unite in a collaboration celebrating Roy Lichtenstein's iconic BMW 320i Turbo Art Car.
- This exclusive ensemble features a jacket, pants, tee, cap, and Puma Suedes, blending Lichtenstein's signature 'Ben Day dots' and vibrant hues.
- Celebrating Lichtenstein's 100th anniversary, this homage blurs the artistic boundaries.
Global sports company Puma and BMW M Motorsport have announced their latest collaboration, bringing the world of automotive, art and fashion together.
The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and Puma Suedes, each crafted to showcase the design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of 'Ben Day dots' and the vivid color palette come together to create a striking and memorable ensemble.
In celebration of the 100th anniversary of the legendary artist Roy Lichtenstein, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases, Puma and BMW M Motorsport are joining forces to pay homage to his enduring legacy, the two companies said in a joint media release.
The Art Car Collection by Roy Lichtenstein from Puma and BMW M Motorsport is now available in selected Puma store and online.
Fibre2Fashion News Desk (HU)
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