Italy’s luxury fashion company Dolce & Gabbana, supported by the Humane Society of the United States and Humane Society International, has chosen to discontinue the use of animal fur in all its collections starting 2022. The new policy is in accordance with the Fur Free Alliance’s guidelines.

With a view to preserving the work and professionalism of the master furriers, guardians of specific knowledge and skills with an indispensable added value, Dolce & Gabbana will continue to collaborate with these artisans in the creation of eco-fur garments and accessories, a sustainable faux fur alternative that uses recycled and recyclable materials, the company said on its social media accounts.

“Dolce & Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading,” said Fedele Usai, group communication and marketing officer at Dolce & Gabbana.

“We celebrate Dolce & Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce & Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future,” said Joh Vinding, chairman of the Fur Free Alliance.

Dolce & Gabbana has joined a growing list of brands who have committed to banning animal fur from their collections including Italian brands Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter. Italy also banned fur production in 2021.

Fibre2Fashion News Desk (KD)

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