Finnish design house Marimekko has opened a fully refurbished Stockholm flagship store to the public. The brand’s redesigned experiential retail space is located at Norrmalmstorg 4, in one of the city’s most central shopping destinations, Ostermalm. The Ostermalm area is known as the epicentre of international fashion and design brands.

The redesigned flagship store in Stockholm represents Marimekko’s newest, dynamic store concept that embodies the brand’s optimistic and creative lifestyle philosophy. The architecture of the experiential and ever evolving store concept has references to Marimekko’s textile printing factory in Helsinki, Marimekko said in a press release.

The space will act as a platform for inspiring visual activations and events as well as a creative hub for Marimekko’s community. The product assortment of the store includes fashion, bags, and accessories as well as home decor items.

“The Marimekko flagship store in Stockholm has a wider impact on building brand awareness and positioning across Scandinavia alongside our upcoming Marimekko flagship store in Copenhagen opening later this fall. The Stockholm and Copenhagen flagships are designed to be the hearts of the Marimekko brand culture in the region, inspiring both existing and new customers with our joyful lifestyle design philosophy and supporting omnichannel sales. These stores are strategic investments to scale our growth in the international markets in the upcoming years,” said Noora Laurila, senior vice president sales, region west at Marimekko.

Northern Europe is one of Marimekko’s key markets and Marimekko approaches its market areas through key cities.

Fibre2Fashion News Desk (NB)

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