Maximize your media exposure with our single PR package
Canadian apparel manufacturer Fred David signs deal with Sealy
08 Apr 21 2 min read
Fred David, a Canada-based leading, full service global apparel and accessories company, has announced that it has signed a long-term licensing agreement with Tempur Sealy International, to extend the Sealy brand into the sleepwear, loungewear, and accessories categories, in a deal brokered by IMG. Sealy sleepwear is slated to launch in Spring 2022.
Advertisement
The Sealy sleepwear and loungewear collections will include sets, coordinates, separates, robes, and accessories to encompass the brand's ethos. They are designed with ease, comfort, and quality for the sleep you need to have a healthy and balanced life. The collections will be made of core essential fabrics, specially selected to improve sleep by maximising cooling and breathability. Each style is specially engineered to increase airflow and comfort while in the bed. Premium, sustainably sourced fabrics will be available to support the goal of a more sustainable future.
“Sealy is the number one bedding brand in the US and a leader in the sleep industry. Sealy represents our focus to grow with the best and most influential partners. As we continue to deepen our brand assortment, we view the addition of Sealy as a step towards strengthening our licensed business,” Andy Kirstein, president and CEO at Fred David, said in a press release.
Sealy sleepwear will be sold in select department stores, e-commerce channels, and specialty retailers throughout the United States and Canada. The assortment will quickly expand to include men’s and women’s loungewear and sleep accessories by fall/holiday 2022.
Fibre2Fashion News Desk (JL)
Popular News
|
|
Textile sector faces economic strain as Middle East conflict escalates |
|
|
UFLPA’s impact on US textile imports: A shift in global trade dynamics |
|
|
Indian cotton imports & exports estimate up, ending stocks may decline |
|
|
USDA predicts surge in global cotton supply for 2024-25 season |
|
|
Global cotton market witnesses steep decline in benchmark prices |
|
|
US’ small business optimism index rises in April 2024: NFIB |
