Canadian apparel manufacturer Fred David signs deal with Sealy

Fred David, a Canada-based leading, full service global apparel and accessories company, has announced that it has signed a long-term licensing agreement with Tempur Sealy International, to extend the Sealy brand into the sleepwear, loungewear, and accessories categories, in a deal brokered by IMG. Sealy sleepwear is slated to launch in Spring 2022. 

 

Fred David, a Canada-based leading, full service global apparel and accessories company, has announced that it has signed a long-term licensing agreement with Tempur Sealy International, to extend the Sealy brand into the sleepwear, loungewear, and accessories categories, in a deal brokered by IMG. Sealy sleepwear is slated to launch in Spring 2022.#

The Sealy sleepwear and loungewear collections will include sets, coordinates, separates, robes, and accessories to encompass the brand's ethos. They are designed with ease, comfort, and quality for the sleep you need to have a healthy and balanced life. The collections will be made of core essential fabrics, specially selected to improve sleep by maximising cooling and breathability. Each style is specially engineered to increase airflow and comfort while in the bed. Premium, sustainably sourced fabrics will be available to support the goal of a more sustainable future.

 

Fred David, a Canada-based leading, full service global apparel and accessories company, has announced that it has signed a long-term licensing agreement with Tempur Sealy International, to extend the Sealy brand into the sleepwear, loungewear, and accessories categories, in a deal brokered by IMG. Sealy sleepwear is slated to launch in Spring 2022.#

“Sealy is the number one bedding brand in the US and a leader in the sleep industry. Sealy represents our focus to grow with the best and most influential partners. As we continue to deepen our brand assortment, we view the addition of Sealy as a step towards strengthening our licensed business,” Andy Kirstein, president and CEO at Fred David, said in a press release.

 

Fred David, a Canada-based leading, full service global apparel and accessories company, has announced that it has signed a long-term licensing agreement with Tempur Sealy International, to extend the Sealy brand into the sleepwear, loungewear, and accessories categories, in a deal brokered by IMG. Sealy sleepwear is slated to launch in Spring 2022.#

Sealy sleepwear will be sold in select department stores, e-commerce channels, and specialty retailers throughout the United States and Canada. The assortment will quickly expand to include men’s and women’s loungewear and sleep accessories by fall/holiday 2022.