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TAF launches new website of Radianza brand
02 Dec 20 2 min read
Thai Acrylic Fibre co Ltd (TAF), a unit of Aditya Birla group in Thailand manufacturing acrylic fibre, has announced the launch of a new website for Radianza, the gel-dyed technology fibre. According to the company, this new website has been launched in order to support the sustainability trend that continues to grow even during the pandemic.
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“As we know many business are struggling since the Covid-19 started spreading globally in March. Textile and fashion is one of those that got the major impact. However, sustainability trend is caught into attention even more by consumers. Radianza is very well accepted among spinners and fabric mills but since we have launched the Radianza - sustainable fashion documentary at the beginning of July, we have received many enquiries from brands and retailers. Therefore, we created a new and dedicated website for Radianza to support our customers and also consumers to find information at ease,” Ashwini Chotani, the chief marketing officer from TAF, said in a press release.
The new website of Radianza is radianza.world where all the information related to the fibre, for instance, the gel-dyeing technology, fibre specifications, end applications, news and events etc can be found.
It will be a one-stop website for everything related to Radianza.
Fibre2Fashion News Desk (JL)
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