Huge disconnect in retailers & consumers expectations
28 Jan 19 3 min read
The report prepared by NetSuite in partnership with Wakefield Research and The Retail Doctor Bob Phibbs, surveyed 1,200 consumers and 400 retail executives from three global markets in US, UK and Australia.
“73 per cent of retail executives believe that the overall environment in retail stores has become more inviting in the past 5 years. Only 45 per cent of consumers agree, with 19 per cent stating it has become less inviting,” said the report by Netsuite.
“80 per cent of retail executives believe that consumers would feel more welcome if
Nearly all (97 per cent) of consumers agree there is a need to go into a physical store to purchase items and the majority (70 per cent) believe that the most appealing retail stores have features that simplify and streamline the shopping experience. The top technology advancements that consumers want to
The report concluded that consumer expectations are rapidly changing which is making it incredibly hard for retailers to keep up. While the retail industry is often considered to be at the forefront of consumer
Fibre2Fashion News Desk – India
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