My Size, the developer and creator of smartphone measurement solutions, has signed a license agreement for its MySizeID smart measurement solution with Penti, Turkey’s leading multi-category retail fashion underwear brand. The measurement technology is driven by several algorithms which can calculate and record measurements in a variety of novel ways.

The MySizeID app is a turnkey solution that helps merchants’ customers choose the appropriate apparel size for that brand, based on the shopper's real measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. Within the retail channel, sales associates can now be equipped with a tool to quickly and accurately measure customers to enhance the shopping experience.

“As Turkey’s leading multi-category retail fashion underwear brand, with a customer-centric approach, we have made an addition to our investments in order to meet the expectations of women by personalising the shopping experience with MySizeID. MySizeID will help our customers, both in our stores and online, to buy the right product with confidence and also reduce returns. The application allows you to accurately measure your bra size and now consumers can easily find the right fit for themselves and save time without having to try the bras on in the fitting room,” Penti Giyim’s CEO Mert Karaibrahimoglu said in a press release.

“The addition of Penti to our roster of major retailers and manufacturers further illustrates the traction we are gaining in the marketplace. Adoption rates for the MySizeID measurement solution are accelerating due to the overwhelming need for a turnkey solution that helps consumers choose their appropriate size and fit both online and in store,” Ronen Luzon, chief executive officer of My Size said. (GK)

Fibre2Fashion News Desk – India

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