True Fit, the data-driven personalisation platform for footwear and apparel, has announced a strategic partnership with Google Cloud for retailers to leverage the Fashion Genome, the largest connected data set for fashion. Retailers can use the Fashion Genome to insert style, fit, and size recommendations into every phase of the customer journey.

Together, True Fit and Google Cloud are helping retailers go beyond the hype cycle of artificial intelligence and machine learning, to drive value straight to retailers’ P&L. Retailers that use True Fit’s platform on Google Cloud’s infrastructure drive incremental revenue, reduce returns and increase customer lifetime value and loyalty. With True Fit on Google Cloud, the improved processing power, speed, and reliability results in faster machine learning for improved shopper experiences, relevance, and insights, according to True Fit.

“Data can either be a retailer’s biggest challenge or biggest gift. We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalised shopping experiences that ultimately drive sales and build a more loyal customer base,” Carrie Tharp, vice president, retail at Google Cloud said.

“We believe in a diverse retail future that closely connects retailers to their consumers. We’re thrilled to partner Google Cloud not only for performance, speed, and reliability, but also because our two companies have shared values for providing retailers white glove service, as well as shared vision and incentives to help create a thriving, competitive, and connected retail ecosystem that inspires consumers,” Romney Evans, True Fit’s co-founder and chief product and marketing officer said.

Fibre2Fashion News Desk (GK)

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