My Size, the developer of smartphone measurement solutions, has announced that the sport inspired brand U.S. Polo Assn. (USPA), has integrated MySizeID widget for men’s dress shirt size recommendations through the Shopify platform. USPA products are officially sanctioned by the United States Polo Association, the governing body for the sport of polo in US.

In partnership with Shopify, an e-commerce platform powering one million businesses worldwide, fashion and apparel retailers are able to deploy the MySizeID solution through a simple integration of the MySizeID widget on their website. MySizeID is a turnkey solution that helps online shoppers choose the appropriate apparel size for a specific brand, based on the shopper's real-time body measurements, according to My Size.

“We were looking for technology that would provide our customers with a quick and efficient measurement solution. We have customers nationwide and we want to ensure that our customers are purchasing the correct sized items for their bodies. Men’s dress shirts in particular are hard to measure. However, by using MySizeID, customers can confidently shop and know they are purchasing the right fit. We are committed to providing our customers the best possible shopping experience while reducing the hassle, time and expense of merchandise return,” Cliff Lelonek, president of JRA, the North American licensee of USPA said.

“Through the Shopify platform, we have been able to attract retailers worldwide that are searching for a user-friendly measurement solution that enhances the consumer’s shopping experience. By increasing the shopper’s confidence, we are also assuring the correct conversion rate for the retailer while minimising returns. We are excited to work with USPA and look forward to potentially expanding MySizeID throughout their online platform,” Ronen Luzon, chief executive officer of My Size said.

Fibre2Fashion News Desk (GK)

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