Accessory Head Quarters (AHQ) has chosen Ace Turtle’s cross border platform to launch its BCBGeneration premium handbags in leading ecommerce marketplaces in India and South East Asia. AHQ is a specialist in premier brand and private label handbags, which holds the global license for BCBGeneration. Ace Turtle is Asia’s leading omni-channel platform company.

Through this partnership, BCBGeneration will enhance its online presence by utilising the reach of ecommerce leaders to over 200 million online shoppers in India and South East Asia.

Ace Turtle’s cross-border platform will help BCBGeneration’s ecommerce operation in India and South East Asia by allowing shoppers to enjoy the benefit of International shopping from the comfort of their homes using local currency, local payment methods, and final landed and all-inclusive local pricing. Ace Turtle platform will help the brand sell on the marketplaces of India and SE Asia like a local seller through the end to end cross border ecommerce platform of Ace Turtle.

Aby Sakkal, VP, international sales, AHQ said “Consumers in India and South East Asia have changed drastically over the past few years with the growth of online shopping and high disposable income of urban class. Categories such as handbags has witnessed tremendous uptake as customers are seeking more and more stylish collections in this segment. As we look to consolidate our online presence in India and SE Asia, we are confident that Ace Turtle’s cross border platform will play a significant role in helping us reach out to millions of internet shoppers in this region.”

Nitin Chhabra, CEO, Ace Turtle said, “AHQ, over the years, has built the reputation of being the powerhouse of contemporary fashion, and we are delighted to partner with them to enable cross border ecommerce for BCBGeneration, the marquee brand that has developed creative excellence in bags fashion.” (GK)

Fibre2Fashion News Desk – India

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