Mazzonni explained how AI plays a pivotal role in improving the online shopping experience. “AI’s capacity to analyse vast quantities of data from diverse sources, including fashion media, social media, sales data, and other trend forecasting tools, is nothing short of remarkable,” she told F2F. She added that their tools “can be harnessed to optimise stock orders, minimising instances of incorrect sizing in stock and excess inventory.”
Overall, the use of scanners has contributed to digitising the apparel industry and speeding up decision-making processes and product delivery, opined Mazzonni. “Scanners with the high degree of accuracy that we use are helping the industry to move closer to a more sustainable made-on-demand and made-to-measure business model,” she added.
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Fibre2Fashion News Desk (NB)